I'm Confused...

PETA would like everyone to be vegans, right? They support the "ethical treatment of animals," and therefore don't want us to eat our furry (or feathered, or scaly) friends.

Ok. That makes sense.

So here's my question. If PETA doesn't want us to eat animals because they're living beings, why are they now anthropomorphizing vegetables? Do they now not want me to eat carrots and corn? I wouldn't want to accidentally digest a presidential candidate while eating a salad.