Who Are the Ad Wizards...

...that came up with this one?
Actually, it wasn't an ad wizard... somebody actually won a freakin' contest to name Montgomery, Alabama's newest minor league baseball team, and the winning entry was... the Montgomery Biscuits.
Quotes from the actual press release:

The primary logo, containing an animated biscuit character who has a pad of butter for a tongue and wears baseball cleats, is known as "Monty," and can be viewed at the team's official website.
Choosing the team's name is such a monumental part of bringing baseball to a city... When Sherrie and I first heard the name Biscuits, we fell in love with it. I can almost smell the Biscuits baking at the new ballpark!

There are teams out there with stupid mascots (the Anaheim Mighty Ducks come to mind), but this one takes the... um... cake?